
MOODBOARD

LOGO VARIATIONS

FACEBOOK AD CAMPAIGN

INSTAGRAM SQUARE AD

Branding and Advertising Assignment: An imaginary brand, which main focus is wellness and organizing someone's routine by using a customizable journal, the main visual concept here is the cherry blossom tree and vines because of their association with new life, giving a hopeful message. As for the tools I used for this project, it was mainly autotrace and life painting as well as writing on path, the most challenging part for me here was aligning all the elements to keep that overall circular shape of the logo that's intended to represent a cycle